This year, Minois is celebrating its 10th anniversary.
10 years of creating safe, effective and ultra-sensorial skincare for sensitive skin. 10 years of caring for babies, children, mothers and, little by little, the whole family.
But above all, 10 years of growing with you.
To mark this anniversary, we took the time to look back at how far we’ve come, listen to your needs and think about how Minois could continue to evolve alongside families.
When Minois was first created, our ambition was to develop skincare for the delicate skin of little ones, without ever having to choose between safety, efficacy and pleasure of use.
Over the years, our formulas have evolved, our expertise has grown and our vision of skincare has expanded.
Because babies grow up. Children do too. And their parents -you -are also looking for formulas that respect their skin, in an environment that increasingly puts it under stress.
This evolution has led us to think about skincare beyond a specific age or stage of life: today, the same routine can be shared by several members of the family, from baby’s very first days through to adulthood.
Because a formula created for sensitive skin can also become one the whole family loves to use, every day.
Minois has naturally evolved into a skincare brand for the whole family, with the same commitment as always: to create high-tolerance skincare for sensitive skin, with naturally derived formulas and textures and fragrances that turn everyday routines into genuine moments of pleasure.


